An extension of your own team for the world’s most ambitious companies. From creator sourcing and on-site production to large-scale strategy and analysis, across North America, Europe and Asia.
Request full credentialsWe are a global strategic influencer marketing firm making innovation happen for the world’s most ambitious companies.
Think of us as an extension of your own team. We bring world-class expertise and handle everything from the nitty-gritty to large-scale strategies and analyses.
Influencer marketing works because it borrows trust. Creators have built real relationships with their audiences, so a brand message carried by the right voice lands as organic and credible, not as advertising.
A network of 23 partner agencies and talent managers across six markets gives us direct access to creators, so we can cast, contract and produce in-market without layers of intermediaries.
At KCON LA, we brought CJ’s K-Enter, K-Food and K-Beauty businesses together as one K-Lifestyle experience. Each creator told it in their own content language, showing K-culture as something Americans enjoy in everyday life, not just at an event.
Talent · Brooke Monk, Nick Kosir, Mariale, Kenny Song
A global partnership with next-generation golf creator Kai Trump positioned THE CJ CUP Byron Nelson as a K-culture platform combining golf, K-Food, K-Beauty and K-Entertainment. We designed the story arc from pre-event teasers to on-site visit content and managed production, brand exposure and message review.
Talent · Kai Trump
Digital content for Korean golf fans and lifestyle audiences that carried the energy of THE CJ CUP and reinforced CJ as a company leading Korean culture. Short-form and branded formats built for digital channels.
Talent · Yoo Hyun-joon (Sherlock Hyunjoon)
We built CJ’s K-Culture Ambassador program, sourcing five North American creators and leading on-site production at KCON LA. Each ambassador covered K-Beauty, K-Food, K-Pop and K-Enter through their own expertise, followed by an integrated campaign recap.
Premier League footballer Hwang Hee-chan cooked tteokbokki and shared his own memories of it. We linked the key ingredients to regional destinations, such as Sunchang gochujang and Busan fish cake, turning a food story into a reason to visit.
Talent · Hwang Hee-chan
Fashion expert Jang Myung-suk (Milanonna) guided European and global audiences through Seongsu-dong and Busan’s Gukje Market, with practical tips on instant alterations, vintage finds and on-the-spot tax refunds. We designed a content-to-commerce-to-travel journey.
Talent · Jang Myung-suk (Milanonna)
Digital video content created and amplified to carry brand messages and product experiences to consumers worldwide. Built for YouTube and social platforms to strengthen brand identity and lifestyle image while driving high engagement and viral reach. We led campaign planning, creative and visual direction, filming and production, platform optimization and media strategy for distribution.
A customized influencer marketing strategy based on brand needs.
A data-backed, diverse and relevant mix of creators.
A refined brief so brand and creators collaborate without friction.
Insight and data to negotiate fair creator payouts.
Every piece checked against expectations before it goes live.
Tracking and reporting that turns results into actionable insight.
